Digital Content Examples

WFAA-TV Digital Content

• 'Damn good ROI' | Matthew McConaughey testifies in front of Texas House, backs bill increasing film incentives

• 'You're going to make me do some ungodly things to you' | North Texas sheriff indicted for sexual harassment toward female employees

• Southwest Airlines announces sweeping layoffs at Dallas headquarters, the first mass layoffs in company history

• Lifetime bans issued to North Texas massage parlor owners after suspected human trafficking

• Fort Worth pastor addresses sexual assault allegations during Sunday service

• Borderlands 4 launch marks milestone for North Texas gaming industry

• Look familiar? Austin's new $1M logo has Dallas residents doing a double-take

• Seeing double? Baylor sues Boston University over strikingly similar logos

• Dallas Wings secure best odds for the No. 1 pick in the 2026 WNBA Draft

• Pony down? SMU leadership declares death of university's iconic rally cry during rebranding efforts

• Texas Rangers announce Rangers Sports Network amid search for cable distribution

• 'Fire Nico' | Mavs fan gets escorted out of American Airlines Center after karaoke cam debacle

• Going green | Love Field making further investment into aircraft-generated energy

• Cowboys cheerleader with alopecia cheers without wig for My Cause My Boots night

• Ariat to invest $72M to expand its regional headquarters, build distribution hub in Fort Worth

• U.S. Fish & Wildlife attempting to seize monkey from Dallas influencer after it was returned by Irving officials

• DPS Director Steven McCraw retires after 15 years

• Dallas Wings win No. 1 pick in WNBA Draft Lottery and a chance to snag Paige Bueckers

• Michelin Guide Texas names its first Star recipients | Here are all the restaurants that won

• Dallas Cowboys owner Jerry Jones responds to calls for curtains at AT&T Stadium

• American Airlines using new tech to solve an age-old travel problem: early boarders

• 'Let's clean that kind of BS up' | Matthew McConaughey speaks out against Texas fans throwing trash on field after controversial call

• The Krabby Patty is coming to DFW | Here's where you can get a taste of the secret formula

• FEMA declares Cowboys loss to the Saints a major disaster in accidental email

ABC24 Published Long-Form Content:

• Who were the Memphis Red Sox? | Remembering the history of Memphis' Negro League baseball team

• Natch the Bear, the Memphis Zoo's first animal

• Before it was a scenic view, downtown Memphis' Riverside Drive was a real dump

• Long before the Grizzlies, Memphis had another pro basketball team

ABC24 Daily Digital Content:

• Documentary on iconic Rendezvous debuts at Indie Memphis Film Festival

• The Memphis Zoo wants you to help say goodbye to Ya Ya the giant panda on her way back to China

• 'Never letting memories leave us' | Lorenzen Wright's jersey retired at game against Tulane

• Grizzlies star Ja Morant files countersuit against teenager

• Elwood's Shack owner feeds Covington tornado victims ahead of opening second location

• Jaren Jackson Jr. wins NBA Defensive Player of the Year award

• Governor Bill Lee to call special session on public safety

• University of Memphis to receive over $5 million for campus safety

• Dates set for special elections after Tennessee House removal of Rep. Justin Pearson, Rep. Justin Jones

• Danny Green looks to play February 1 for first time with Memphis Grizzlies

UATV Published Articles:

• WNBA star, Brittney Griner, arrested in Russia

• Fort Smith man arrested for murder of one-year-old

• Arkansas pulls through in overtime win against Aggies

• Bikes, Blues & BBQ postponed after university decision

Outreach Proposal:

This outreach proposal is for the School of Journalism and Strategic Media at the University of Arkansas and outlines a plan to get more Hispanic or Latino students enrolled. It dives into the U.S. Census data for the area, enrollment numbers and how the department could increase its outreach to these communities.

Diversity Proposal.docx

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SWOT Analysis:

This SWOT analysis is for Oasis of Northwest Arkansas, a nonprofit helping women in recovery. The analysis outlines the company's current successes and where it can grow. This report was created for my PR Writing course.

Oasis of Northwest Arkansas SWOT Analysis.docx

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Media Advisory:

This media advisory is for the Kendrick Fincher Hydration for Life Tour de BBQ. It offers a simple breakdown for media members of the event. This advisory was created for my PR Writing course.

Media Release Revised.docx

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Influencer Pay Gap Research Paper

This paper analyzed the issues of the gender pay gap in the influencer marketing space. It also offers recommendations on how the issue can be avoided in the future. This paper was created for my Account Planning course.

Pay Gap Research Paper.docx

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